In The News Download Materials Contact

> Home > Innovative Product Ideas > Handheld

America is Eating on the Run. Where's the Beef?

Beef is well-suited to satisfy appetites for snacks and appetizers. It has flavor, nutrition, versatility and forms that can translate into any number of products. So as many Americans are turning to smaller portions more frequently as a new eating habit, this is an opportunity that needs to be tapped.

The Beef Innovations Group has examined the handheld foods category and uncovered valuable trends and insights that will lend to the development of new product concepts. Click here to view a summary of our report. For a copy of the full report, contact us.

Product concepts already in our concept portfolio that address the demand
for on-the-go eating are listed here. Click on a concept for a brief

Retail Concepts * already in market

Foodservice Concepts
© Copyright 2009 Cattlemen's Beef Board and National Cattlemen's Beef Association.