Beefy Mac & Cheese
Nachos using Microwaveable Ground Beef
Reuben Bites
Bridget presenting
Beef Samples
Philly Bites
Steve presenting

The Beef Innovations Group is a team of meat and food scientists, product developers, chefs, consumer researchers, packaging specialist, and marketers, inspiring beef innovation to launch successful new products into the market.

In Depth

The Latest

Featured Videos

Featured Recipe
A classic recipe that is perfect during the cool weather. More...
Animation Platform
Your resource for beef cut information More...
Scientists and technicians help cattlemen improve
" Without people like Bridget Wasser, Larry Kuehn and Jon Schreffler the best answers might go unsha More...
Beef Innovations Group hones in on millenials
"Convenience is a key component for today’s buyers – and no segment means more than the More...
2015 Cattle Industry Convention and Trade Show Recipes
Chefs demo beef recipes at the 2015 Cattle Industry Convention and Trade Show More...
Previous Next
Beef Research & Knowledge Management Beef Industry Food Safety Council Beef Quality Assurance Beef Retail Marketing Beef for Foodservice Professionals
Internal links within this website are funded and maintained by the Beef Checkoff.| All other outgoing links are to websites maintained by third parties. Read more >