Every New Product Starts as an Idea.

Because the Beef Innovations Group strives to inspire successful new beef products, this group challenges itself continually to generate and provide an array of new beef product ideas that can go straight into development or be parlayed into other beef products. So let us inspire you!

The new beef product ideas in this section were prompted by consumer trends or by recognition that beef has been underrepresented in certain food categories. Finding new ways to meet consumer and foodservice operator needs with beef is always at the forefront. You’ll find many product concepts that have been tested with consumers and operators. Others are just kernels of ideas.

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