The Beef Innovations Group, which is funded by The Beef Checkoff, consists of an impressive line-up of industry experts that include: meat scientists, food scientists, product developers, chefs, consumer research specialists, packaging specialists, and marketers. Our purpose is to act as a catalyst for innovation and for successful new product launches into the market. The Beef Innovations Group doesn’t manufacturer or sell any products, rather, we rely on, and work directly with consumer product manufacturers, packers, and processors that need beef expertise and assistance within the “new product development process” to achieve our goals.

Companies that we have worked with include small start-up companies that need guidance in terms of sourcing materials, manufacturing facilities, and marketing, to large, top-tier manufacturers needing assistance with concept development, muscle fabrication, consumer research, prototype development, and sourcing raw materials, among other items.

Innovation is at our core, and we are constantly looking to the future to find the answers to what is next for beef, how can we do more with less, and how can beef continue to meet consumers’ needs tomorrow, and for years to come. We are truly here to help companies wherever their need may be, and regardless of how big or small the company is.

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