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From 2001-2006, breakfast sales at limited service restaurants increased by 47%. Source: Nation's Restaurant News, The Breakfast Journal 2008

During grilling season, the average American spends 4.4 hours grilling each week. Source: Weber GrillWatch 2008

69% of Mexican-themed menu items mention some form of beef. Source: Technomic's Menu Monitor 2008


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Useful Tools to Help You Succeed

Here is where the rubber meets the road. Developing a new product is a monumental task with many moving parts. If you’re working on new products made with beef or veal, you’ve come to the right place. We’re here to help make your job easier. We’ve created tools to provide you with many of the insights and answers you need.

Is Your New Product on the Right Path?

Everyone hears the sobering statistics on how many new products fail. There are numerous factors affecting a new product’s success or failure, many of which are out of the developer’s control. But there are many opportunities in the development cycle to predict likelihood of success. A formal product development process helps spot the trouble signs. If you don’t have a process of your own in place, you’re welcome to use ours. Click here to learn about our process.

Let Us Make You Smarter

The Beef Innovations Group is committed to understanding the climate for beef, and is continually collecting attitudinal, usage and sales data, looking at trends and opportunities. We invite you to tap into our knowledge base and we hope it will help steer you down the right product development path. Click here to get started.
Check out the latest beef innovations




                                     

Vienna Beef has launched the All Natural Frank - made from premium, vegetarian-fed cattle, and naturally cured and formulated according to the century-old Vienna Beef recipe. No artificial colors or ingredients are added and the product uses beef that is hormone and antibiotic free and nitrite and nitrate free. The franks are available through foodservice operators nationally and in the refrigerated sections of local grocers.

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